McDonald's India offers global recipes

#1 Apr 3rd, 2003, 23:49
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McDonald's India offers global recipes
SATYENDRA SHRIVASTAVA

TIMES NEWS NETWORK[ WEDNESDAY, APRIL 02, 2003 10:23:38 PM ]
AHMEDABAD: After offering the chicken tikka to the world, some new Indian offerings are slated to find their way into the global menus. McDonald’s India is working on a plan to make several new offerings to the world, which have been developed in its Indian kitchen.

A range of product innovations introduced by McDonald’s India would soon find their way into the McDonald’s menus in China, Hong Kong, UK and above all the US - the country where the global fast food chain derives its lineage from.

Mr Amit Jatia, managing director, Hard Castle Restaurants Private Limited, one of the franchisees of McDonald’s in India told ET that McDonald’s subsidiaries in many foreign countries have evinced interest in picking up several products exclusively developed and launched by McDonald’s India.

Though localisation, both in terms of product development and sourcing of raw material has been a corner stone of McDonald’s business philosophy world-wide, the success of the products like Pizza Mcpuff, McAloo Tikki, Crispy Chinese burger and Paneer Salsa Wrap in India developed by the McDonald’s India, has caught the fancy of McDonald’s outlets in other countries.

While the chain operations in China are drooling over Pizza McPuff, the ones in Hong Kong and the UK have sought the recipes for other products including the Paneer Salsa Wrap.

“A team from the US parent also visited India and gathered the prototypes of a few delicacies like McAloo Tikki,” Mr Jatia said.

Importantly, McDonald’s India exports its McAloo Tikki to several countries in the Gulf. “It started on an experimental basis last year and now the exports are in full swing, he said.

Any new product at McDonald’s passes through many stages before it is finally launched in its retail avtar. “We do not randomly pick up the products from the McDonald’s international offerings but focus on our research and development for products,” he said.

Based on its “menu vision,” McDonald’s makes a prototype and rotates it for feedback within its own set up. After making suitable changes, the product is tested with focused groups. Subsequently, alternations are made if necessary, supply lines established and then the product is finally launched in the restaurant.

Infact, McDonald’s India was the first chain in the world to develop a coffee machine with Coke for its Georgia coffee.

Mr Jatia was in Ahmedabad for the launch of McCurry Pan - a baked dish. McDonald’s is planning to launch two new outlets in the state, one each in Ahmedabad and Baroda within a period of next one year. Currently, the chain is present in Ahmedabad as well as Baroda and has altogether 47 outlets in the country.

Meanwhile, after setting up standalone outlets and having an institutional presence, McDonald’s India is seriously exploring petrol pumps to expand its network. Mr Amit Jatia, managing director, Hard Castle Restaurants, a franchisee of McDonald’s India said that gas stations would be one of the major drivers of the retail expansion of the company in future.

The chain has already experimented with this format at an outlet on the New Delhi - Agra highway and the other at Ludhiana. “Gas stations would come up in a big way as the result of the golden quadrilateral project and McDonalds could set up its outlets there,” he said. “We have worked with BPCL and HPCL and are in talks with IOC for the same,” he added.
#2 Apr 5th, 2003, 09:11
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well, u beat me to it... imagine having veg food available , if travelling in usa...

if they could add a thali to the menu

oh well, if they could start a chain of indian veg restaurants in usa and europe ...
#3 Apr 9th, 2003, 04:49
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The chickens better start hiding because Mickey D's has announced that they will be opening another fifty restaurants throughout India.

...ughhh....

#4 Apr 9th, 2003, 12:35
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some of them might be pure veg ???

the killer business idea - pure veg mcdonald's ; some tourists may fly in just to see them
#5 Apr 10th, 2003, 01:34
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McD's serve the same function travelling abroad as they do for me when on road trips at home -- clean, available, no-hassle restrooms. hate the food, but can see where they would provide at least that useful service in India.
#6 Apr 10th, 2003, 01:49
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Originally posted by -m2-
McD's serve the same function travelling abroad as they do for me when on road trips at home -- clean, available, no-hassle restrooms. hate the food, but can see where they would provide at least that useful service in India.
I agree with M2, ever try finding a restroom in New York City. There is always Mcdonalds.

As with the vegan menu, surprisingly Burger King (not available in India) here in the states already offers veggie burgers. Mickey D's has yet to add them but I hear it will adding it soon.

Mike
ps...Burger's Kings new Strawberry Cheesecake is also very good
#7 Apr 10th, 2003, 02:01
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Infact, McDonald’s India was the first chain in the world to develop a coffee machine with Coke for its Georgia coffee.
Excuse my ignorance.... but what the HELL is this? Cola coffee... can't imagine much worse than this (although I did watch an episode of Fear Factor last week where the contestants had to eat bull penises - I guess that's possibly more disgusting). Has anyone actually tried one of these Georgia coffees? Are they as bad as they sound or actually not too bad?
#8 Apr 10th, 2003, 02:30
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Originally posted by maree
Excuse my ignorance.... but what the HELL is this? Cola coffee... can't imagine much worse than this (although I did watch an episode of Fear Factor last week where the contestants had to eat bull penises - I guess that's possibly more disgusting). Has anyone actually tried one of these Georgia coffees? Are they as bad as they sound or actually not too bad?
I think they are saying that they worked with Coca Cola developing a machine to brew their special blend of coffee from Georgia.

But speaking of bull penises , the worse thing I have eaten (on purpose) would be Rocky Mountain Oysters, which are in this case "bulls balls".

They weren't bad with some Ranch dressing on top....but I wouldn't eat them again.

While eating them all I could think of was of the poor bull out in the field being taunted by the females saying, "oh he used to be a man but..."

Mike
#9 Apr 10th, 2003, 03:09
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OK...that makes much more sense.

And on that same TV series they've also had to eat such goodies as pig's rectums and coagulated blood balls!
#10 Jul 14th, 2005, 03:19
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Once I filled out a form with suggestions in Mc Donalds in Bombay with the question: why don't you make those veg. burgers available over Europe? I hope they finally acknowledged my suggestion and start making Mc Donalds tasty in Europe as well
#11 Jul 14th, 2005, 04:11
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#11
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Originally Posted by indiamike I agree with M2, ever try finding a restroom in New York City. There is always Mcdonalds.

As with the vegan menu, surprisingly Burger King (not available in India) here in the states already offers veggie burgers. Mickey D's has yet to add them but I hear it will adding it soon.

Mike
ps...Burger's Kings new Strawberry Cheesecake is also very good
Why is it called a "restroom" when its really a toilet?
I think they got the veggie burger in MCD´s Sweden but BK dont have cheese cake here and If they did I would still go to a nicer place for my coffy with a bit more atmosphere.
#12 Jul 14th, 2005, 04:25
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I've only been to once McDonalds in India - in Delhi, the main Connaught Place branch (I never eat it here in England)

The A/C was nice - but the food was terrible!

I was amazed looking afterwards - seeing families paying hundreds and hundreds of rupees when just next door there is a proper restaurant to eat in for almost the same price after you add up the cost per head.

I can only guess this is part of McDonalds policy of encouraging young people to their outlets. The "pester power" style of marketing?

It's madness I tel ya!

Chris.
#13 Jul 14th, 2005, 04:35
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McD did have a pretty decent veg burger here in California on the menu last year. It seems that that Mc veg burger got discontinued, because the last time I went to a McDonalds a couple of months ago, it was no longer there.

I sure hope McDonalds doesn't use the same "veg" french fry recipe they got busted for a couple of years ago. Remember that? The USA Hindu community sued and won McDonalds because they advertised "veg" french fries, yet they did use beef "flavor" as an ingredient. YUCK !!!

Many Hindus who ate those fries at McDonalds aren't making it up the ladder of reincarnation cause of that
#14 Jul 14th, 2005, 05:16
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#14
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Originally Posted by Ikuru Why is it called a "restroom" when its really a toilet?
Ha! It's called a "restroom" because enough people understand and agree that that's what it means. And that, in a nutshell, is the brilliance of the English language: It's made by people, not by a committee of linguists, as it's done in France (not that I have anything against the French, so please don't rip my head off). So it's flexible. Thus, we allow synonyms like "Levee" and "Dike" to coexist in the same language. But here's the real reason: It's because we Americans are too embarassed to say the word "toilet" in public. To us a "toilet" is the actual porcelain device upon which you sit and poop. On being asked "where is your toilet", someone with a literal or pedantic mindset might well reply "in the bathroom, of course".

I'm so glad I could help.

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#15 Jul 14th, 2005, 05:51
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#15
Quote:
Originally Posted by indiamike I agree with M2, ever try finding a restroom in New York City. There is always Mcdonalds.

As with the vegan menu, surprisingly Burger King (not available in India) here in the states already offers veggie burgers. Mickey D's has yet to add them but I hear it will adding it soon.

Mike
ps...Burger's Kings new Strawberry Cheesecake is also very good
The only problem with these veggie burgers is that they cook them on the same broiler as the whoppers and all the juices just mix together. Blah!

Not really so veggie after they're cooked.
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