India's shoppers want only best, and lot's of it.

#1 Jun 14th, 2007, 04:38
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#2 Jun 14th, 2007, 04:47
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Very interesting article. The trends seem to be there...
#3 Jun 14th, 2007, 09:53
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#3
To buy Mercedes and BMWs?

For the very, very few, yes. So it is really not at all relevant to the vast majority.

The reality is...

India's shoppers want only cheapest, and lot's of it.

And you can stay with the car market to examine this one: Look at Indian cars, look at how the specs of foreign cars are cut for the Indian market...
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#4 Jun 14th, 2007, 10:13
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nice to read info..hope all those predictions come true..
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#5 Jun 14th, 2007, 13:55
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Quote:
Originally Posted by Nick-H View Post To buy Mercedes and BMWs?

For the very, very few, yes. So it is really not at all relevant to the vast majority.

The reality is...

India's shoppers want only cheapest, and lot's of it.

And you can stay with the car market to examine this one: Look at Indian cars, look at how the specs of foreign cars are cut for the Indian market...
Yeah! You are right Nick, maybe not in the real majority class, but the trend is prevalent and rising in the upper class, who fortunately have a larger chunk of disposable income...
Not only Mercedes or BMW... the class/brand/quality consciousness is increasing throughout the line of consumer durables. People who can afford, are moving from Flat TVs to plasmas, from ordinary camera phone to Blackberry to Vertu, from Bombay dyeing to Allen Solley to Giorgio Armani...

I guess the mantra today is –If you have it, flaunt it!!

The reality, in my view is...

India's shoppers want only the best at the cheapest price, and lot's of it with something free with it.
#6 Jun 14th, 2007, 14:07
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I see lot of youngsters buying un-necessary things.

And, people buy things much beyond their capacity just because loans are available. The concept of 'lets save a bit for future', seems completely gone.

When its completely fine to buy a Maruti Suzuki Zen, just because company gives a car scheme, youngsters go ahead and buy a Honda Civic instead. Not my problem, but, sometimes i wonder, why all this show off?
Last edited by lonelyaztec; Jun 14th, 2007 at 17:15.. Reason: typos
#7 Jun 14th, 2007, 14:31
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Quote:
Originally Posted by lonelyaztec View Post And, people buy things much beyond their capacity just because loans are available.
Asolutely right!! On one of the hoardings, a famous finance company's advertisement read:

The more people SHOP, the more you EARN!!...
#8 Jun 14th, 2007, 14:52
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not everyone can be a Saint..99% of people in the world have material desires and to fullfill them is no sin..

why do you think I slog day in and day out..if I had to live a basic life, Rs.5k to 8K would have been good for me..but I dont want that..I need something beyond that..

Its not bad to go for better things in life..
#9 Jun 14th, 2007, 15:15
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#9
Indeed it is not --- I'd be the last to say to say so, as I love surrounding myself with gadgets and spending all my money!

On the whole, in retrospect, it wasn't the most sensible way I could have spent my working life .

There is a change, the older generation stashing the money away, making the white shirts and vestis and the ambassador car last for ever --- and the youngsters with a new mobile phone every week. Yes, I do see that.

But I still think that my thoughts about the average Indian consumer, and the example of how this is reflected in Indian car specs, holds true for many.
#10 Jun 14th, 2007, 17:12
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#10
yes you are right..but we must also consider that till 1980's and early 90's we had no choice..

even to get a good ol' Bajaj Scooter we had to wait for 12 years..as they were overbooked..

if in last 15 years, things have moved this far, then I am sure that in another 15 they will be near the global standards, if not upto them..
#11 Jun 14th, 2007, 17:50
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It must have been pretty bad in the days when a company couldn't make and sell a car without government permission!
#12 Jun 14th, 2007, 18:04
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Quote:
Originally Posted by Nick-H View Post It must have been pretty bad in the days when a company couldn't make and sell a car without government permission!
Even they do require permission and Licences today as well, however the criteria and refulations were so tough that most of the companies were not able to do anything..

1. Indian Companies did'nt have the Expertise (nor they needed it as they had no competition)

2. foreign companies were afraid because of the 'License Raj' and other policies..

the new era was ushered in 1991, after that manufacturing really started to happen and IT and telecom boomed..all those cars you see on the roads would not be more that 15 year old (except for Maruti).

and if people have managed to acheive so much in 15 years, I guess this is a big achievement..

Consumerism has just stepped in into Indian market..let it prosper for a while..as the article said..The Generations of vent up demand..
#13 Jun 14th, 2007, 18:08
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#13
Quote:
I hope its not outside of relevance but IMO consumerism is good for India.
- It raises the quality of life for the buyer.
- It motivates people to be more productive, efficient. (i.e. earn more)
- Since India is now making some factories ... good for those businesses, jobs (untill things get outsourced to another place.)
- Internal consumption will safeguard India from export /political fluctuations. See what happened to Latin American countries?

I am seeing that atleast in urban areas Indian people are losing the 'cheap is best' mentality and going for branded stuff.
I need your clothes, your boots and your motorcycle.
Last edited by Indojingai; Jun 14th, 2007 at 18:44.. Reason: Soupelling
#14 Jun 14th, 2007, 18:28
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#14
I would like to see more consumer power in India.

I would like to see returning goods (especially if there is actually something wrong with them) to shops becoming less of an ordeal. Just now it is like my childhood days in UK...

You take it back after a week? sorry, two day limit for exchange...

You take it back after a day? sorry, two hour limit for exchange...

You take it back after an hour? sorry, no exchange...



But then, I read a story last week where a USA chain refused to give any recompense to a customer who had bought a digital camera, only to discover that the box was empty --- because they claimed it was the customer's responsibility to check what they were buying! And if this can happen in USA, where the customer really is king...
#15 Jun 14th, 2007, 19:56
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#15
I want to be that powerful consumer who can sue the Irani café guy, for not cautioning me on the temp of chai , so what if it is evident from the aromatic steam .
I WANT the warning message to be inscribed on the tiny little glass glass.
Hail...Consumer Power!!

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